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We have to focus on creating great games."Įlectronic Arts, the biggest independent games software house, is interested in X-Box games. We can't try to be another multi-purpose device. However, John O'Rourke, director of marketing in Microsoft's gaming division in Seattle, says: "We are positioning the X-Box 100 per cent as a games console. The specification will be fixed at launch, not subject to continuous changes and upgrades, like PCs.Īllard says: "We're not confused: this is a single-function device entirely focused on the games market." Like the Sony PlayStation 2 and forthcoming Nintendo Dolphin, it will also play DVD movies and music CDs. The X-Box will be a Microsoft branded product, and will conform to games console industry business practices, not PC industry approaches.
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The console represents a change of strategy for the American software house, which has previously supplied operating systems that other companies could use in their hardware. J Allard, general manager of the X-Box platform, reckons it will "blow people's socks off". In all, Microsoft claims the console, codenamed X-Box, will deliver about three times the performance of Sony's PlayStation 2, which went on sale in Japan earlier this month.
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Leading games companies have already started developing for the system, which is based on PC technology, and which will go on sale in the US in about 18 months. Microsoft plans to go head-to-head with three giant Japanese corporations, Sony, Sega and Nintendo, for the games console market.
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